- The Flag of Unsafety
Some visitors will quickly quit your site if it is marked as “Not Secure” by Google. If Google warns them to do so, people will abandon your site and go to one of your competitors.
- The Security of Your Website
This year, there have already been several security incidents in which personally identifiable information has been exposed. When you use SSL, you protect your data by encrypting it, making it inaccessible to anyone without the encryption key. Prospects are more likely to trust your business approach if they see that your website is safe.
- Internet-based transactions can now take place.
An SSL certificate may be important to protect the personal information of your website’s users, whether or not you plan to accept payments online now or in the future.
- Visitors’ Data Security
You’re a target for cybercriminals if you collect any information about visitors to your website (search bars, contact forms). It’s important to protect your website’s visitors from harm.
Increase Your Website’s SEO
Although it has not been verified, Google may penalise non-secure websites in their search engine rankings, even if this has not been proven. Because people are less likely to spend time on a non-secure website, whether or not this is incorporated into Google’s algorithms will have little effect on search engine rankings. It’s either mandatory or not.
Definition of an SSL Certificate
For your site to be secure, you must have SSL (Secure Sockets Layer) installed on your server and browser. This link makes safe data transmission between your website and your customer possible.
Google is now reporting websites without SSL certificates for all purposes, not just e-commerce sites.
If you haven’t given much thought to website security, you are not alone. This is something that many people don’t think about until their website is under attack.
No, but why not learn about SSL?
Contact your website’s internet hosting company to inquire about their services. Even if an SSL Certificate is part of your hosting web package, there is an annual cost for free.
Google does not recommend SSL certificates. Third-party vendors who claim this are untrustworthy.